What is Labubu? This is a question that many toy-collecting enthusiasts have been asking recently due to the wide exposure these Labubu characters have received. Please join Mykingdom as we explore what Labubu is and why this toy has attracted such a strong appeal.
What is Labubu?
Labubu is a character with a striking appearance, featuring sharp teeth and long ears, designed with inspiration from Nordic fairy tales. This character joined Pop Mart in 2015 and was created by Kasing Lung, an artist from Hong Kong. As of now, Labubu has more than 10 collections with seven popular colors: Green Grape, Soymilk, Lychee Berry, Toffee, Sea Salt Coconut, Chestnut Cocoa, and Sesame Bean.
Why has Labubu become a craze among the youth?
At Milan Fashion Week, for Pronounce's Fall/Winter 2024 collection, Labubu was invited to the show as a “fashion influencer” and wore a cable-knit sweater designed by Pronounce himself. Additionally, the character was seated in the front row to attend the show, which inadvertently promoted Labubu, making the character famous.
But this isn't the key reason Labubu became a big craze. After this show, what Labubu is remained a question for many young people across Asia, until Lisa and Rose (two of the four members of the world-famous girl group Blackpink) posted unboxing photos and pictures of these figures in their hands, at which point Labubu officially exploded and spread across Southeast Asia.
This character was further promoted more widely in the Vietnamese market by celebrities—from singers, actors and models to TikTok creators and KOLs/KOCs—each of whom had at least one product in hand.
Images of celebrities posting about Labubu on their personal pages attracted the affection of many young people for the character. Recently, when Labubu officially went on sale in Vietnam, young people queued and waited overnight to bring home their own beloved Labubu.
Is Labubu genuinely of high quality, or is it just a product famous for publicity?
Labubu is produced by Pop Mart, a well-known Chinese company famous for art toys with creative designs and a wide range of high-quality collectible lines.
Therefore, Labubu is not only famous for publicity; they are also known for being made from safe plastic and fabric materials, not prone to shedding, with good elasticity, providing a comfortable, soft feel when playing. The stitching and sewing details are extremely delicate and meticulous, giving a high level of finish and excellent quality for users. With safe and premium materials, this product is suitable for both adults and children. Kids can play with the toy without worrying about exposure to harmful materials.
Labubu is what? In the article above, Mykingdom has helped answer questions about Labubu and hopes you now understand why these Labubu characters have sparked such a big craze. If you're intrigued by the "little monster" Labubu and want to own one for your collection, don't forget to look for reputable places to buy so you can bring home a cute toy right away.
